Fiona Macintyre Design - J Sonenberg Design

From Business Card to Website

Fiona Macintyre needed a fully functional e-commerce website. Budgets and timelines were tight. Thankfully, Fiona is a fabulous jeweller with a sharp aesthetic confidence. It was a pleasure to work with her.

The client came to this project with a beautifully designed logo and signature angel wing background pattern already in use on her business card. Additionally, she had plenty of photo documentation to represent the works to be displayed and sold on her site.

My designs bring these elements together, creating an elegant website with ease of use and aesthetic impact as top priorities.

The site was built using the Shopify framework. It must be said that while straight custom coding with industry standards such as PHP, HTML, CSS, JQuery and JavaScript are where the fun really lies for me, platforms such as WordPress and Shopify can make it possible for a site like this to see the light of day within challenging time and budget constraints.

Many elements of the templated framework required the addition of custom code to make the site appear and function just as we liked. Standard sorting allowed users to group and view all rings or necklaces etc. within the same masonry grid gallery; however, I also made it possible for users to effortlessly sort using customized sets which displayed all pieces sharing common motifs regardless of whether they're bracelets, rings, earrings or necklaces. This created a new way to organize the work for anyone attracted to one or another specific motif within Macintyre's body of work.

Custom designed works for previous clients are proudly displayed on their own page demonstrating the breadth of the jeweller's experience. They advertise the availability of custom design collaborations as an option for anyone with a specific style or design in mind when looking for that special something for that special someone.

An about section includes biographical information, a contact form and a page to display Fiona's exhibition works spotlighting her unique sculptural metalworks.

In addition to displaying images and selling jewellery the site also allows for direct contact with the jeweller as well as offering information about workshops advertised throughout the year.

It was a pleasure working with such a creative and capable person and I continue to support Fiona Macintyre in the maintentance and expansion of her website.